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New Year, New
Challenge, New Image for AmérAsia Film Festival 2012
For its third
edition, the AmérAsia Film Festival announces the launch of
the Smartphone Film Challenge, alongside the returning, well-received
National Video Portrait Competition. The two events will be announced
on March 9th at the SAT. Profiting of this occassion, the festival
will also introduce the new AmérAsia logo and the
festival’s 2012 poster, designed by graphic artist Léa
Behr.
The first
launch of the Smartphone Film Challenge in Montréal invites
the public to explore and expand their definition of cinema.
Using a daily communication device, the smartphone, participants in
the challenge will record and edit a short video (maximum of 4
minutes) on a given theme, which will be provided at the opening gala
on March 1st, 2012. Registration closes on February 15th.
This year also
marks the fourth year of Ciné-Asie’s popular National
Video Portrait Competition. The competition will collect over twenty
competing short video works shot across Canada and present them
together during the festival. Past editions of this competition have
discovered many emerging talents in the industry, including
Nguyen-Anh Nguyen, Jason Karmen, and Julie Corbeil. Ciné Asie
will continue to support these young talents by encouraging them to
keep showcasing their works in the AmérAsia Film Festival.This
year’s Video Portrait theme is “Family.” Registration
closes on February 10th.
The
AmérAsia Film Festival focus on promoting the best of Asian
films and Asian-Canadian production in Canada. This year, the
festival will reveal its new permanent logo and a stylish poster that
presents a modern interpretation of Asian heritage. Both the poster
and logo are the work of graphic artist, Léa Behr. Before
working with AmérAsia, Léa Behr collaborated with
well-established organizations such as Les Rencontres Internationales
du Documentaire de Montréal (RIDM), ARTV, and Infopresse.
I was
interested in the Canadian-Asian cultural mix of AMÉRASIA.
I faced the challenge of combining the two notions into one unified
concept. The AMÉRASIA brand uses classic American typography,
transformed to acknowledge the Asian identity in a way that is
unexpected and immediately arouses our curiosity.” - Léa Behr
The
AmérAsia Film Festival is organized by Ciné-Asie, a
non-profit organization based in Montréal which has worked
over 16 years for the promotion and proliferation of Asian and
Asian-Canadian cinema. The festival celebrates the diversity of
Asian culture, and includes some of the most exciting productions
that have come out of Asia and Canada over the past year.
For more information, www.amerasiafestival.com
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